Shared Experiences

Patrick Ludolph hat in seinem Blog “Web Analytics News” auf ein kostenloses E-Book “Converting The Believers – How to Turn Website Visitors into Buyers” von usereffect hingewiesen.

This book is an entry‐level dive into three areas: (1) Website analytics, (2) Usability, and (3) Testing. The analytics section asks the question: “Are you winning?” Simply put, if you want to improve something, you have to be able to measure it. The usability section asks: “What do people want?” By understanding the basics of how website visitors think and act, you’ll go a long way towards figuring out how to convert believers into buyers. Finally, the testing section answers the question: “What really works?” Don’t guess whether changes to your website will improve sales – test those changes and know for sure. Together, these three questions form a structured, scientific approach to online sales improvement.